Fluid Healing Course Creation

Fluid Healing: From in‑person classes to a connected online school

Fluid Healing, once limited to in-person workshops, now offers a modern digital experience. We redesigned the site, clarified the brand’s value, and added course retention tools. With updated pricing and payment plans, the new platform supports both practitioner boundaries and student success—blending visionary craniosacral education with sustainable business systems.

Company

BACKGROUND

Heidi Wilson spent nearly three decades teaching hands-on craniosacral work in Tucson. Six levels of training, CEU-approved workshops, and her signature 3-day intensives that drew committed students but left little room for ongoing retention between visits. We partnered on a phased, multi-month shift to a blended model: keep the in-person wisdom, add a calm digital backbone.

There were a few points of limitations that kept Heidi from expanding into newer territory:

Her classroom capacity is 18 people max
Learning can only occur in those 3 days
Limited understanding of her certification offering
Primarily word of mouth since her digital presence wasn’t very strong

Takeaways

Fluid Healing has evolved into a craniosacral education platform that blends in-person wisdom with a calm digital backbone. A strategic redesign, retention systems, and a library of short technique videos students can revisit after workshops now support deeper learning, clearer boundaries, and a more sustainable path. Value-based pricing and intentional upsell paths align the offer with its depth—lifting perceived value by ~40%. With this foundation, Teacher Training moves from aspiration to operational reality.

Today at a glance

Blended model: live teaching + revisit-friendly technique video library

Clear, ethical value ladder from workshops → intensives → (soon) Teacher Training

Retention systems in place (recaps, prompts, searchable resources)

Value-based pricing aligns offer with depth (≈ +40% perceived value)

Lower admin via streamlined enrollment, delivery, and analytics

Goals (then → now)

Digitize the core course without losing quality

Upsell intensives ethically with a clear value ladder

Improve retention with revisit-friendly materials

Build a reusable backbone for future programs (Teacher Training)

Approach (map → connect → guide)

Map: diagram current flow, assets, student touchpoints; choose the smallest viable stack

Connect: enrollment → checkout → delivery → retention → analytics (with logging/alerts)

Guide: gentle coaching, checklists, short tutorials; open adoption at a steady, sustainable pace

Creative

JOURNEY

Shifting from a fully in-person teaching model to a digital platform can be overwhelming, especially when every piece of it feels unnatural to the body. For Heidi, navigating the technical, emotional, and energetic stretch of building a digital system was no small feat.

We approached this evolution with care and foresight, starting with strategic planning and wireframes that mapped every student interaction. From there, we built a communication flow using automated email sequences and course triggers, designed to ease both her and her students into the online experience. The result is a platform that holds structure without overwhelm, guiding students gently and clearly through each stage of their learning journey.

Student Portals & Membership Access

Create secure student portals and membership platforms with seamless sign-up and gated access. Our systems are built to support content delivery, payment integration, and a smooth user experience—keeping your community engaged and your content protected.

Course Platform

Build impactful online courses and membership platforms that keep learners engaged and coming back. Our systems are designed for educational retention, with intuitive portals that simplify communication, track progress, and support meaningful member experiences.

The Visual

HIGHLIGHTS

THE

Results

Technology can feel overwhelming and unintuitive, but the key is designing systems that work with you, not against you. By building smart automations and intuitive guardrails, we help simplify the complex—so your tech becomes a seamless extension of your workflow, like a trusted right hand.